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The
UK and European Instrument Industry is increasingly competitive,
and over stretched.
In-house
Marketing specialists are a thing of the past.
Every
Sales Director or General Manager has to wear the Marketing
hat, as part of Multi-tasking
But
he cannot do the time consuming work resulting, the sales
leaflets, the PR stories - he needs someone to take this load.
That
is where an experienced Marketing freelance comes in, as a
useful accessory!
But
this external input brings more than that, he also brings
the diverse experience of a career in instrument marketing.
He is a catalyst for new ideas from existing staff.
He
also brings resources to implement the tasks required, without
the distraction from day to day pressures, customer calls
etc. Plus the cost is only what is needed, without any future
commitment or liability.
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